Is the content on your existing site important? If not, you can use
FileZilla to overwrite your site with the files from the shaper and then run the "Sample Data Injector" plugin to get all the demo content added automatically. Activating that plugin
will erase all existing content, so only use it if you're absolutely certain you want to do that.
You could, however, export your content (Settings -> Export), run the injector, then re-import your content (Settings -> Import -> Wordpress). That would give you all the demo content while still restoring all existing content. (NOTE: If you chose to attempt this method, it is at your own risk; Shape5 and I are not responsible if you are unable to restore your site content.)
As said previously, there is too much sample data for me to provide through the forum, but you can attempt the method above, or install the site shaper somewhere else and copy the content from the second install.
You can also visit the demo and use the ?tp=1 or ?tp=2 URL flags to see what positions all the widgets are in:
http://shape5.com/demo/wp/corporate-response/?tp=1 - Will show all positions and the wiget IDs, which should hint at the type
http://shape5.com/demo/wp/corporate-response/?tp=2 - Will show all positions (but not IDs)
Firebug will make it easier to modify your site appearance once you've figured everything out.